XXubrTech
SaaS · UAE2024

FlowDesk CRM Platform

A multi-tenant CRM that turned manual lead chaos into automated revenue.

48%

Faster response

31%

More conversions

3 mo

To launch

0

Manual reports

Overview

The brief, the build, and the breakthrough.

FlowDesk needed to replace fragile spreadsheets with a real sales platform. We designed and shipped a multi-tenant CRM with pipelines, automations, and role-based access — built for fast onboarding and predictable scaling.

The challenge

Where they started

FlowDesk's sales team was managing leads across multiple spreadsheets and inboxes. Follow-ups were missed, attribution was guesswork, and onboarding new reps took weeks. Reporting required manual exports and there was no single source of truth for pipeline health.

Our solution

What we built

XubrTech built a multi-tenant CRM with sales pipelines, task automation, role-based dashboards, and a clean activity timeline. We integrated email, calendar, and Slack so reps lived inside one workflow — not five.

The outcome

Where they are now

Within 3 months, lead response time improved by 48% and monthly conversions jumped 31%. The team eliminated manual reporting entirely and onboarded new reps in days, not weeks.

Our approach

How we delivered.

A senior team, predictable cadence, and decisions made in the open.

01

Discovery sprint

Two weeks of stakeholder interviews and pipeline mapping to lock scope and KPIs.

02

Architecture & design

Multi-tenant data model, role permissions, and a clean Figma system aligned with the brand.

03

Iterative build

Weekly demos, real user testing with sales reps, and tight feedback loops.

04

Launch & scale

Phased rollout with training, observability, and a 30-day stabilisation window.

Tech stack

The tools behind the build.

Modern, proven, and chosen for long-term maintainability.

Frontend

Next.jsReactTailwind CSSTypeScript

Backend

Node.jsPostgreSQLPrismaRedis

Infra & tools

AzureDockerGitHub ActionsSentry
XubrTech turned our idea into a polished SaaS product in under 12 weeks. Their communication and speed were exceptional.
SM

Sara Mitchell

Founder, FlowDesk

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